But I realized that many of you don't that advantage. And since I'm all about paying it forward, I decided to ask one of my marketing friends to put together a guest post for me, so I could share some of what I'm learning with you guys.
So I give you, Shelli Johanness-Wells, who's here to explain how the various age groups in children's literature are different--and how that should shape various marketing strategies:
- Teens are driving and therefore usually have a job
- They tend to make some of their own money
- They are more in charge of their own purchases up to a certain $ amount (especially things like books and music)
- They are online, social networking and have ereaders
- They don’t look to adults for advice (this includes cool aunts, librarians they’ve known at story time since they were four, and especially not parents.)
- They listen to the opinions of friends.
- Very into trends and fads
- When it comes to books, they like good books but also like what is popular
The best way to reach this age group is online and through word of mouth. Especially with Facebook.
*phew* I don't know about you guys--but my head is all explodey now--in a good way. Hope you found this information helpful! Thanks so much Shelli!